The Goodenough Hotel logo is comprised of:

• The Goodenough winged torch: an icon used for many years as common grounding for the Goodenough family of institutions. The torch represents the enlightenment and inspiration of those residing in Mecklenburgh Square in the university quarter of central London.
• The Goodenough name in a bold, classically inspired, up to date typeface
• The strapline, giving context and placement