London Fashion Week

Twice a year, London slips into something fabulous— London Fashion Week (LFW) is back. As one of the “Big Four” alongside New York, Paris, and Milan, LFW transforms the city into a living runway. Designers, models, celebrities, and fashion lovers descend on the capital, filling London’s streets (and hotels!) with creativity, couture, and more statement sunglasses than you can count.

What to Expect During London Fashion Week

While many runway shows are invite-only, there’s no shortage of excitement for visitors. Think pop-up shops in Soho, fashion exhibitions at iconic venues like Somerset House, stylish installations in Shoreditch, and after-parties that buzz until dawn. Many brands host open-to-the-public events, from sample sales to artful displays, giving you the chance to shop exclusive collections and get a taste of the fashion world up close.

Where to Stay During London Fashion Week

If you’re planning a London getaway during Fashion Week, booking your hotel early is key—rooms get snapped up fast. We have a range of rates and offers available at the moment: just click here to find a room that makes you feel like the star of your own runway.

Tips for Fashion-Filled Fun

• Keep an eye on the official LFW schedule for public talks, styling workshops, and fashion tours.
• Wander key venues for the ultimate street style spotting—the pavements outside are often as fashionable as the runways inside.
• Build in time to explore London beyond fashion: afternoon tea, West End shows, or a stroll along the Thames pair perfectly with your stylish stay.
• Whether you’re a fashion devotee chasing the latest trends or a curious traveller looking for a uniquely London experience, London Fashion Week is the perfect excuse to dress up and explore the city.