New Year; New Stay

An early Happy New Year from Mecklenburgh Square — and yes, we’re starting early with a little insider scoop. Our 30% off Bed & Breakfast rate caused quite a stir last time (thank you for that), so by popular demand we’re delighted to bring it back for a strictly limited time. If you’ve been waiting for the right moment to plan a London stay, this is it.

This exclusive hotel offer is valid on stays through to the end of May 2026 (subject to availability), giving you plenty of flexibility to plan ahead and quietly lock in an excellent rate at The Goodenough Hotel, London. Whether you’re booking months in advance or lining up a spontaneous city break, this is one of our best-value London hotel deals of the year.

Why Visit London in Late Winter, Spring or Early Summer?

Late winter and spring are some of London’s best-kept secrets. Expect fewer crowds, crisp mornings perfect for museum-hopping, and Bloomsbury’s elegant garden squares bursting into blossom. As the seasons turn, early summer evenings bring longer days, open-air dining and a city that feels effortlessly alive.

Staying at our Bloomsbury hotel places you moments from world-class museums, West End theatres, historic landmarks and some of London’s best restaurants. It’s an ideal base for families planning a school-holiday escape, groups gathering for culture and celebrations, or corporate guests who appreciate business trips with a generous side of art, food and theatre.

A London Hotel Stay That Gives Back

And here’s the part we’re proud to whisper (and occasionally shout): when you stay with us, you’re supporting a non-profit hotel in London. The Goodenough Hotel is part of a charitable organisation, and every booking helps fund education and access through our non-profit mission. Your great-value London break doesn’t just feel good — it does good too.

Consider this your nudge from the inside. Book early, tell your favourite people, and enjoy London the way those in the know always do — with a little extra comfort, a lot of character, and 30% off Bed & Breakfast to start the year just right.